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The highway distillery believes that vodka should have a distinct character. we want you to experience the natural flavors of the spirit and the grains that produce them. our unique strain of seed and grain makes highway the vodka you always wanted but never been able to have... until now!

Welcome to vodka!

THE PRODUCT

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HIGHWAY BELIEVES THAT VODKA SHOULD NOT BE A COMMODITY; IT SHOULD BE A CONNECTION BETWEEN OUR HEARTS AND YOUR PALLET. CONCOCTED WITH ONLY THE HIGHEST GRADE INGREDIENTS SOURCED. OUR UNIQUE BLEND OF HEMP & TEXAS CORN GIVES HIGHWAY IT’S REMARKABLE SMOOTHNESS IN MOUTH FEEL AND DRINKABILTY. OUR PROCESS AND PASSION ARE DEDICATED TO PRODUCING A VODKA THAT CAN BE ENJOYED NEAT WHICH, ALSO MEANS IT IS THE PERFECT FOUNDATION FOR ANY OF YOUR FAVORITE COCKTAILS.

WHAT MAKES HIGHWAY?

WATER SOURCE

Highway is a located on the banks of Clear Creek and has the benefit of sourcing its water from a 100 year old artesian aquifer. The pure Texas water brings a unique fresh and crispness to our Vodka.

SUSTAINABLE ORGANIC HEMP

All of the hemp sourced for Highway Vodka is 100% organic and GMO free. We procure our hemp from only environmentally conscious sources. Hemp being the #1 sustainable crop in the world not only gives our vodka its characteristic smoothness it also satisfies the soul.

ORGANIC TEXAS CORN

Highway only sources the highest quality organically grown TEXAS corn from local growers. Once we have extracted our needs all of our spent grains is returned to local farms to nourish their livestock.

DISTILLERS PASSION

One of the most important ingredients for us the artistry and passion we put into producing a near-perfect unique Vodka.

DISTILLATION PROCESS

From grain to glass every detail is meticulously overseen. Our vodka is not a commodity it’s a connection between our hearts and you pallet. Instilling our passion into our distillation ensures the highest standards of distilling.

THE BRAND PILLAR

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A

LOCAL

HOUSTON, TX

PROUD, HOSPITABLE, LOYAL, DIVERSE, STRANGE, UNIQUE, ADVENTUROUS, CURIOUS, MAVERICK, INDEPENDENT, CONFIDENT

HWY

INNOVATION

LOYALTY

INTEGRITY

EXCITEMENT

B

SMALL

BATCH

SPIRITS

HIGH STANDARDS, ARTISTRY,

MASTERY, QUALITY, ATTENTION TO DETAIL, CARE, INNOVATION, EXPERIMENTAL, PRIDEFUL

C

HEMP

INNOVATIVE, CURIOUS, EXPERIMENTAL, HEALTHY, ENVIRONMENTALLY CONSCIOUS, TRUSTWORTHY

HTX BORN & BASED

LOCAL, TEXAS

Embracing our HTX roots and traditions gives us a sense of pride for our home. Although we will always love the lone star state Highway will always be open and supportive of local cultures and flavors.

DEFINITION OF HTX

( WHAT DEFINES IT)

- Point of pride

- home

- Lifestyle - Texas hospitality, welcoming

- Open Perspective - accepting diversity

- Culture mixing and meshing (BBQ TACO)

WHAT ARE THE TANGIBLE BENEFITS OF HTX

(WHY DOES IT MATTER)

- HTX pillar brings the experience of enjoyment knowing that

HWY represents a culture of strangeness, diversity, inclusion, & hospitality

- IT MAKES THE BRAND EXPERIENCE FEEL BETTER

HOW HIGHWAY COMMUNICATES THE HTX PILLAR

- Enticing the senses with a strange unexpected twist on traditions.

- Always adding a little something extra & surprise to the Highway experience.

- Showcasing the strange curious side of markets HWY is welcomed into.

- Creating HWY moments with unique interrupters. (the HWY Bronco + El Camino)

ORGANIC HEMP

SUSTAINABLE CROP

The addition of organic hemp seed to our vodka adds major components/benefits; the first being smoothness, a better mouth-feel, and subtle flavor notes that give Highway it’s a unique character.

DEFINITION OF HEMP TO HWY

( WHAT DEFINES IT)

- Plays a major role in the productio of the spirit

- #1 Sustainable Crop in the World

- Lifestyle Hemp / CBD Culture

- Health - Organic / Gluten free / Low Calorie

WHAT ARE THE TANGIBLE BENEFITS OF HEMP SEED

(WHY DOES IT MATTER)

- The hemp addition to our vodka creates a moment of curiosity and differentiation.

- Organic hemp seed makes the vodka drinking experience better - Practically & Emotionally.

HOW HIGHWAY COMMUNICATES THE HEMP PILLAR

- Promote the process and enhanced drinkability hemp adds to the Highway Vodka

- Communicating the sustainability aspects of the crop

- Distinguishing between hemp and Marijuana

SMALL BATCH SPIRITS

SCRATCH-MADE, HANDCRAFTED, CRAFTED, HANDMADE, HOME MADE

Handcrafting brings a lot of credibility to the product itself. Being born in a farmhouse in Texas and operated by family, drives the idea that Highway is an tried & true formula. The notion of handcrafted, as it relates to Highway means that we take pride in everything we do and it is that belief that drives us to success and to produce best product we can craft.

DEFINITION OF SMALL BATCH SPIRITS

( WHAT DEFINES IT)

- Small Batch Produced

- Attention to Detail

- Quality Sourced Ingredients

- Quality of Recipe

- Distillers Passion/Dedication

WHAT ARE THE TANGIBLE BENEFITS SMALL BATCH SPIRITS

(WHY DOES IT MATTER)

- The notion of “Small Batch” or other terms like “craft” imply a level of artistry and mastery

- CRAFT MAKES THE VODKA TASTE BETTER

HOW HIGHWAY COMMUNICATES THE SMALL BATCH SPIRITS PILLAR

- Live the promise (maintain the highest standards)

- Marketing messages focused on the artistry and distillation process

- Visual cues on branded touch-points

- Support and showcase other craftsman in align-able fields

- Enter and attain recognition through awards for quality

{ THE HIGHWAY BRAND VALUES }

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INTEGRITY

Keeping our promise to the true craft and art of small-batch spirits to the highest standards while making no sacrifices in sourcing, distilling and promoting.

02

LOYALTY

Born in our hometown of Houston we remain loyal to our Texas pride and traditions, while embracing and respecting the beautiful aspects of communities we’re welcomed into.

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EXPLORATION

Bringing Texas it’s first Hemp-based small-batch spirits our curiosity fans the fire of exploration to always strive to evolve and enhance the enjoyment of true craft spirits.

{ BRAND VALUES APPROACH & TONE }

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MAINTAIN

INTEGRITY

Keeping our word is a Texas tradition, so, when we make a promise to distill our small-batch spirits using the best-sourced ingredients in a sustainable approach, we mean it! When we pair that with a meticulous care for the process, what you get is Texas spirit bottled.

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REMAIN

LOYALTY

Born on the banks of Clear Creek in a farmhouse in Houston, TX our approach has always been to deliver more than just a great tasting spirit. The highway has always represented those who explore their passions and listen to their curious side. The ones aren’t afraid to step away from the mainstream in search of something unique while remaining loyal to the roots and traditional principals, that’s what got us where we are.

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REMAIN

LOYALTY

When the idea of blending hemp & Texas corn vodka entered our minds, instantaneously we got to work experimenting, tweaking, and testing our recipe until what was coming out the still was a pure amazing vodka with true character & smoothness not found on the shelves to date. Highway captures the essence of what vodka should be. Our vodka is not a commodity, it’s an introduction to an new experience, with a unique taste.

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THE BRAND

THE FULL BRANDMARK - Dark background